Soda Selling Saaviness

As the eternal cycle goes, what was once really innovative is starting to become normal and expected. It's why every ad agency in the book is cooking up some sort of viral campaign, in the hopes that you'll be so enthralled with the gritty cleverness that you'll adopt the exclusive use of their product due to a sense of shrewd loyalty.

All of that said, the newest online campaign by Pepsi's UK group has a lot going for it. I'd say that it's more than the sum of its parts, but when you add an internet prank to some really killer variable video technology AND a super hot girl, the sum of your parts is actually pretty nifty.

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