Have a Slogan

The key to successful marketing is these days seems not so much to be about selling products, but in creating a brand identity that people can't live without. This is nothing new, of course -- but in the last decade or so it seems to have changed from being an effective strategy into the one true law of the west. No matter what you're selling -- it's all about implanting the idea of your company deep enough into the consumer's head that they simply can't think of eating a burger without associating the golden arches.

Actually accomplishing this goal though can a much trickier task. The interesting thing is, no matter how many new theories and ideas come out of the marketing companies and schools across the country it seems like achieving this goal still starts in the same place advertising has always relied on -- the slogan.

So go ahead, have one!