Stella Artois has launched smoothoriginals.com - a collection of short film parodies - to support the release of its new light product. From the site:
Ah, le cinema! Remember the days when men were strong and silent, women were chic and sophistique, and the action was as smooth as our 4% tripled filtered beer? Formidable!
John Mequlaine apathetically follows Simone's cryptic instructions in "Dial Hard", rap battles get a bohemian redux in "8 Kilometers" (Monte Carlo side! Say bonjour to your mother), and a Belgium Jack Bauer contemplates just how long "24 Heuers" really is.
Hooray for Stella and its agency, Mother London, for a great campaign.