magnifique publicité

I love it when an ad agency gets a good idea and just figures out a way to work it into a product promotion.

Stella Artois has launched smoothoriginals.com - a collection of short film parodies - to support the release of its new light product. From the site:

Ah, le cinema! Remember the days when men were strong and silent, women were chic and sophistique, and the action was as smooth as our 4% tripled filtered beer? Formidable!

John Mequlaine apathetically follows Simone's cryptic instructions in "Dial Hard", rap battles get a bohemian redux in "8 Kilometers" (Monte Carlo side! Say bonjour to your mother), and a Belgium Jack Bauer contemplates just how long "24 Heuers" really is.

Hooray for Stella and its agency, Mother London, for a great campaign.

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